Otherwise, you will end up wasting your money. Even if the e-book is free, be cautious, as downloading just anything to your computer can result in a virus that can destroy the CPU or take hours to get rid of. Some people like to stick with tradition by heading to the bookstore or library to get a book about auto repair. You will probably have lots of selection when you take this route, and you will know that the information is likely true since it had to go through a gatekeeper, called a publisher, before being distributed. However, you will find that many books are outdated, with old info that has either been disproved now, or is applicable only to older vehicles. If your car is old, this may be perfect for you, but if not, you may be confused since the parts will likely be different now. Another drawback for books is that they cost money unless you go to the library, in which case you only get the book for a few weeks before you are charged late fees. These are just the most common ways to get thorough auto repair knowledge. If it turns out that the process is too complicated or time-consuming for your situation, you can just take the vehicle to your local auto repair shop instead.

So many people are on a strict budget these days and auto repair is one more thing to take a slice out of the financial pie. So many people are on a strict budget these days and auto repair is one more thing to take a slice out of the financial pie. Frugality is wise but cheapness often ends up costing more than the money saved initially. Skimping on automotive repairs can be unwise long term and can also be downright dangerous. Being frugal, however, can keep a motorist’s truck, SUV or sedan purring down the road while money remains in the bank. Looks for coupons: Most garage chains and dealers offer coupons such as $25 off of a tune-up or $19.95 oil changes. Coupons can be found on dealers’ or garages’ websites, in the local newspapers or given during a servicing. Special deals on specific days: Lots of shops have certain days of the week where maintenance and repairs are performed for half off or at a special rate.

Wrong! Facebook has millions of adults logging in on a daily basis, as does Twitter. By being on these sites, you are instantly in front of a large portion of your local or regional audience. Guess what happens when Sally needs a new transmission, brakes, etc. and she sees your businesses profile on Facebook? You have a new customer! Do a good job repairing her vehicle, and she comes back time and time again. This one person seeing your business profile on Facebook or Twitter could easily be worth thousands of dollars to your business! 3. Your website needs to appear in local search results on Google. It is not easy to get listed on the first page of Google and Yahoo, but with some good marketing it can be done. 2 on Yahoo for “Atlanta marketing consultant.” Trust me, having your website ranking highly for local keyword phrases can bring you a ton of new business! This is auto repair marketing at its finest! I have beat out over 2,000 websites to get those rankings, so don’t you think I could help your auto repair shop marketing efforts? 4. Another great auto repair marketing idea is writing information articles and press releases. I imagine you do not have the time to write articles, and certainly do not have the time to put together a well written press release. The good news is that you can get marketing firms to do this for you at a very reasonable price. I have written hundreds of articles promoting by marketing consulting business, and I can tell you it is an impactful and very affordable method to market your auto repair shop online. These are just a few auto repair advertising ideas that you can add to your auto repair marketing arsenal.

Regardless of your climate and weather most service advisors will tell you that the area of your country qualifies for harsh and extreme weather they are trained to do this as it requires more services and makes them more money. Its not whether your car needs it most people will qualify as normal conditions and require a lot less servicing per the National Highway Traffic Safety Association and AAA. The manufacturer made those owners manuals after millions of dollars were spent on design, research, and testing I think I would listen to the manual. On calling several dealers as to recommended mileage intervals between oil changes we got a range of 3,000 3,500. It didnt matter what area of the country we called. The answer was the same. Upon reading the owners manual of several cars it says 4,000 5,000 for normal driving habits. We then called asking about the correct mileage to change a timing belt 60,000 to 70,000 was the answer range we got. The owners manuals gave a range of 90,000 -100,000.

If you know somebody who is fairly experienced with the concept of car maintenance, however, they will be able to steer you in the right direction. It’s easy to get into the habit of price shopping, but when it comes to auto repair, you should be looking at more than just the bottom line. If one shop charges $35 for an oil change, but it comes with a multitude of other services, you can’t directly compare it with the shop that charges $25, but does nothing extra. The quality of oil the two shops use could be vastly different, and there’s certainly nothing wrong with getting a little extra maintenance and inspection for your dollar. The same goes for almost all services. Look behind the price and see what’s being offered. They say you shouldn’t judge a book by its cover, but that maxim only goes so far. If you bring your car in for auto repair and the shop is an ungodly mess of discarded tools, trash, and the technicians are sitting around smoking and drinking beer, you may want to think about going somewhere else. A professional shop should look like a professional shop. How they present themselves says a lot, so take appearance into consideration.

Remember K.I.S.S.? Keep It Simple, Stupid. Less is more when getting your point across. Also, your headline should address some sort of concern your prospective customer has. Don’t be afraid to be a bit extreme. People respond to the idea of life or death situations. 3: Make ’em An Offer They Can’t Refuse. Offer Value. Most people are starving for value. Don’t have a catch. Be honest, open, and full of value. A good idea would be to give them something free with no strings attached. But watch out! Never offer something that will eat up your time and cost more than it’s worth. The trick here is to find that hidden value, that mysterious gem your new customers will flip over. It must also be easy and low cost to produce. Example: I will never forget Les Schwab, the tire guy from my childhood in Oregon. This man was insane enough to offer “Free Beef With Every New Set Of Tires!” Who in his right mind would do that? To this day, I can’t tell you how beef fits in with new tires.

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